By J Sampath, Founder, JB Soft System
Recently, a fascinating incident showed how perceptions can shape conversations and drive momentum far beyond traditional marketing. A young man from Koomapatty, a small village in Virudhunagar district, Tamil Nadu, created a short video reel describing it with some exaggeration as “heaven on earth.”
That one statement, though clearly overstated, caught people’s attention. Within hours, audiences began searching for Koomapatty, discussing it, and sharing their own views. News platforms and social media jumped in, covering the story from different angles some comparing Koomapatty to Kashmir, others debating its tourism potential, and many highlighting its local identity. Headlines began to appear, such as “Koomapatty Compare with Kashmir”, “What’s special about Koomapatty?”, and “Do you know where Koomapatty is?”. Someone even registered the domain name koomapatty.com overnight.
This is a powerful reminder for every marketer: it is not only what you say or do that counts, and not even what people hear, but what they understand and believe that truly spreads. When people believe in a story even an exaggerated one they make it their own. They retell it, build on it, and share it from their own perspective, expanding its reach exponentially.
A simple, dramatic video transformed a quiet village into a trending topic because people resonated with it and believed in the sentiment. In marketing, what others say about you matters more than what you say about yourself. When people believe, perceptions spread and those perceptions become your brand’s most powerful asset.
There are always people willing to buy your products, use your services, and work with you if they believe in what you stand for.
Perceptions begin with belief. And when people believe, they will spread your story far beyond what you alone could ever achieve.
